THE IMPORTANCE OF PACKAGING FOR PRODUCTS

 

Today a reference point in the paper converting and post-printing sector boasts over 30 years of experience in the field. Thanks to its ability to intercept market needs, it has managed to anticipate the times being today structured and able to suggest to the customer also how to improve the visual impact with innovative materials and processes to obtain the desired result of excellence.

Striking attention with innovative design boxes, perfect in making. From printing to die-cutting to finishing and finally the fold and glue. All processing is carried out internally and under the watchful eye of qualified personnel with further final quality control.

Able to meet the needs of graphic designers, who each time have to take the measurements of the boxes with a large risk of error, today it releases all its Die Tracks for FREE. This has always been the philosophy of the company which, with all available means, experience, and cutting-edge machinery, reaches out to all customers in an attempt to improve their products.

The importance of product packaging - from a marketing point of view - is clearly visible in the conception and creation of personalized boxes, which can be exploited to increase the recognition of a brand by improving its reputation.

Customer loyalty with tailor-made cases

A custom-made and well-designed case is able not only to attract new buyers but also to transform an occasional customer into a loyal one.

Distinguishing yourself from competitors and getting noticed in the mare magnum of competition is easier if you rely on the suitable product packaging: it has now been understood that packages and boxes are not a minor plus, but have intrinsic potential that is worth the worth exploiting to entice users and try to increase sales.

How important is the packaging of your product?

If your business is in the field of cosmetics and body wellness, this information is obviously crucial. Your product may be organic and clinically tested. So why don't people notice it?

Packaging could be responsible.

Packaging for Soaps

What is the importance of excellent packaging?

 Attraction

Obviously, one of the main purposes of your packaging is to attract people to your product. It is all about knowing what attracts your market and using that knowledge to attract them. And once the packaging is prepared it becomes quite easy to convince them.

Protection

Of course, the packaging should also be able to protect the soap or product inside. If the packaging fails to protect your product well, the quality of your soap will suffer.

 Identification

A uniquely designed package sets your soap or product apart from the competition. Think of it as your brand identity - whatever they see on your packaging will automatically refer to the underlying product type.

Instructions

Of course, the instructions for using the product may not always be so obvious. If your soap contains ingredients that aren't allowed for people with a specific skin condition, for example, your packaging could make the difference between a happily satisfied customer and an unhappy one with rashes.

Without a doubt, your soap packaging works wonders in getting people to buy your product. Mind you, it's not just in that instance they're browsing the shelves. This is also important when it is time for them to decide whether to make a repeat purchase or not.

SM Custom Packaging. it, today a reference point in the paper converting and post-printing sector, boasts over 30 years of experience in the field. Thanks to its ability to intercept market needs, it has managed to anticipate the times being today structured and able to suggest to the customer also how to improve the visual impact with innovative materials and processes to obtain the desired result of excellence.

Striking attention with innovative design boxes, perfect in making. From printing to punching up to finishing and finally the folding glue. All processing is carried out internally and under the watchful eye of qualified personnel with further final quality control.

Needs Of Graphic Designers
who each time has to take the measurements of the boxes with a large risk of error, today it releases all its Die Tracks for FREE. This has always been the philosophy of the company which, with all available means, experience, and cutting-edge machinery, reaches out to all customers in an attempt to improve their products.

The importance of packaging for Soap and Products - from a marketing point of view - is clearly visible in the design and creation of personalized cases, which can be exploited to increase the recognition of a brand by improving its reputation.

Customer loyalty with customized Soap Packaging

A custom-made and well-designed case is able not only to attract new buyers but also to transform an occasional customer into a loyal one.

Distinguishing yourself from competitors and getting noticed in the mare magnum of competition is easier if you rely on adequate packaging: it has now been understood that packages and boxes are not a minor plus, but have intrinsic potential that is worthwhile leverage to entice users and try to increase sales.

How to design and make personalized Custom cardboard boxes

Cardboard boxes are useful not only for products on sale but also - for example - for sending gifts or samples. At decidedly reduced costs, they can take on the appearance of tailor-made and exclusive gift boxes, capable of combining aesthetics and functionality.

One of the most important aspects to look out for is the size: on our SM Custom Packaging. On its website, you can find ideas and solutions that will tickle your imagination and stimulate your creativity.

In case you are dealing with light and small content, you have the opportunity to choose between:

ü  cube boxes

ü  pillow packs

ü  handy cards

Obviously, you shouldn't forget to check the invoice of the contents: some products, for example, may need to be wrapped inside an external packaging to benefit from better protection. If so, it would be necessary to keep this in mind for the calculations concerning measurements and space.

The boxes can be characterized by the most diverse formats: being tailor-made, they guarantee total flexibility according to needs.

 

What are the personalized cardboard boxes for?

Custom made cardboard boxes can play various roles:

Highlight the features and functionality of the products

1.       Protect items

2.       Embellish the packaging, with a purely aesthetic function.

It must be clear that functionality can never be at the expense of beauty and aesthetics, and obviously, the other way around is also true.

One example among the many that are worth considering is the one that comes from the interlocking boxes, which can withstand shocks.

Let me be clear

These qualities are strictly related to the type of material that is adopted. Longevity and sturdiness - therefore - can very well coexist with lightness and manageability.

THE ADVANTAGES OFFERED BY PERSONALIZED BOXES

The use of bespoke personalized boxes is one of the tricks that can be adopted to intrigue customers and capture their attention.

The most innovative technologies are the basis of this communication strategy that has to do with marketing, but not only: digital printing is one of the most interesting proposals in this area, and allows any brand to build its image thanks to the packaging.

Memorable

It is no exaggeration to say that packaging speaks and has many different functions, entertaining and communicating, but also informing and surprising.

On the other hand, it is increasingly common to hear about packaging strategy, not only for e-commerce but also for traditional shops and businesses: a strategy that allows you to work successfully on brand identity.

Communicate with the public

In summary, personalized cardboard boxes allow you to increase your sales because they enable you to communicate your values to the public.

Still not convinced? Take a look at our SM Custom Packaging. Its website to find a further demonstration. Poorly designed packaging risks compromising the image and reputation of your company, and it is for this reason that every single element that makes up the packaging must be based on high-quality materials.

The packaging today is no longer something to be torn off in the shortest possible time and thrown away, but it is part of the product that you buy and the experience related to it.

The dimensions of the boxes, therefore, must be carefully evaluated, since excessive packaging risks making the consumer uncomfortable or creating false expectations in him.