Social Media Marketing: Why can't SMEs do without it?
Why has Social Media Marketing become indispensable for SMEs? Let's analyze the positive impact social media can have on small businesses. Social Media Marketing: almost everyone is more or less familiar with this form of advertising that uses Social Networks to guarantee visibility to a company. And many Italian companies use social media daily to sponsor products or services they offer. Yet, there are still many reservations about this advertising tool: companies often know it but do not know how to use it and end up doubting its actual effectiveness. Let's start from the beginning, answering the basic questions. Why take advantage of Social Media Marketing services , and how to do it? What are companies that have not yet managed their presence on social media missing? What is Social Media Marketing The term Social Media Marketing refers to the use of Social Media to advertise a company and its products (or services). This branch of Digital Marketing has many advantag