A practical guide to animal food packaging

Introduction

Regarding animal feed and food packaging in cardboard box with lid, trends are aligned with those of human food and specific packaging. As a result, new products dedicated to our furry little companions have continued to appear over the past five years.

The desires of the moment? Healthier and more nutritious food for our animals. Optimal shelf life and reduced odors, which inevitably translated into higher prices. For you who may be about to add your product to the market… Follow the guide! And with SM Custom Packaging, design the box that will combine transparency and functionality.

A growing sector!

The global pet food packaging market is expected to show steady progress in the coming years. The sector should thus generate nearly 11 billion dollars by 2022 and continue its ascent. A rise made possible by granting more significant investments, the packaging of animal food has become essential in terms of branding.

Pet owners in developed countries such as the United States, Canada, United Kingdom, France, and Germany lead the demand. However, it must be said that the West has seen the rise of a real awareness of the quality of animal feed and its impact on health. And with it, unsurprisingly, the development of more careful custom packaging for small business, better in line with the renewed quality of the recipes.

To this, increased demand from emerging countries such as China, India, and Taiwan should also be added, which will make a significant contribution to the global pet food packaging market.

Because the packaging, here as always, can significantly influence the success of your product. In the minds of consumers, it is straightforward! The quality of a product's packaging reflects the quality of the product contained within.

Targeted? Practical packaging, packed with information for conscious purchases. While stand-up bags remain one of the preferred formats here, many other options are available to us. In addition, carefully put together market research should help you learn more.

What are the objectives behind the packaging of pet food?

Food packaging for animals must achieve several objectives, and in particular:

• Optimal protection against air, moisture, and pests
• The true reflection of the personality and the quality of your brand
• The conservation of freshness as long as possible
• The improved experience consumer with features value-added
• Your differentiation within product categories saturated with competition
• The excellent stimulation of your sales

Packaging of croquettes and mandatory information

Safety requires; the information on the labels is here subject to stringent regulations. The mandatory information globally includes:

• The mode of use: "complete feed" or "complementary feed."
• The species for which the product is intended: dog, cat
• The list of raw materials: meat, rice, vegetables, water
• The conditions of conservation
• The indicative daily quantity

Indication of the presence of additives (dyes, preservatives, antioxidants, etc.). The latter must be present on a list validated by the European Community.

In addition, manufacturers in the sector must join the FACCO, the union chamber of manufacturers of prepared foods for pets. Thus, they undertake to follow a code of good practice to standardize the labels on the packaging. Enough to allow optimal readability in the face of consumer concerns. Dietary foods prescribed by veterinarians will be subject to specific constraints throughout the logistics chain.

Packaging by healthy food

According to Statist, around $ 42 billion was spent on animal feed in 2020. And that figure is expected to rise to about $ 44.1 billion in 2021, with increased interest in health and diet foods. And inevitably, the fresh ingredients that are increasingly in question require new packaging standards with a carefully redesigned marketing strategy.

While plastic, PET, or other, remains the most widely used material for its strength and low cost, paper, and dye-free composite solutions should experience a boom in the years to come. To you, prefabricated bags, recycled packaging materials, compostable packaging, and waste reduction at source.

The animal food packaging of tomorrow will be responsible and a source of an ever-renewed customer experience!