ROLE OF BRANDED PACKAGING IN INCREASING SALES

 If you own a small catering business you know how difficult it is to compete with big chains and business groups for big budgets. However this does not mean that you cannot retain and increase your customer base.

CUSTOM PACKAGING


Good Product Is Necessary

The quality factor is a cornerstone of success and there are no discounts. The personal relationship with the customers, the need for differentiation from the competition and the will for innovation are the reasons that make the compass of the entrepreneur to be oriented towards quality.

THE ROLE OF PAPER PACKAGING

Cautious business people focus on paper Custom packaging who use a great opportunity to advertise their business. The paper coffee cup is not just a "vehicle" for transporting your favorite beverage. It is the first and best advertising vehicle of their business.

 It speaks directly to the customer holding it, telling the story you have chosen to tell. A poor quality paper cup tells a similar story. An all-white glass tells a colorless story. And a good quality one? This says how interested you are in satisfying your customer. That you value the money he gives you and pay attention to every detail in order to satisfy him. And what about the branded packaging?

Maybe you are one of the companies that invest a lot of money in advertising every year. Press advertising, brochures, digital marketing. It certainly benefits from investing in advertising. Helps attract new customers.

However, there is a way to advertise with a much more reliable return. Yes you guessed it! custom packaging for small business. The bags, the plastics and paper cups, the food boxes that have your logo, address and message printed on them.

The branded packaging is there to tell the story you want not only to the customer who keeps it, but also to the people around him. "Where did he get the fantastic coffee that Antonius enjoys?" "From which patisserie did they buy these wonderful sweets that they brought us?" So imagine it pastry box does not have the address of your store. A potential customer was lost. So it is obvious that the branded packaging works as a live advertisement both for your customer and especially for those around him.

The Branded Packaging Is Worth the Cost

If you decide to go it cheap and risk the low bandwidth you are only fooling yourself. But when it comes to costs, it is important to look at the overall context in which it is involved.

For example, is it worth the small amount of money you get to use inferior packaging that alters the taste or smell of the food? What is the profit of using anonymous packaging, in relation to each potential customer that is lost because of it? Or think of how much easier it is for someone to remember your logo when looking at an advertisement when they have seen dozens of paper cups with the same logo in the hands of your customers.

Why Collaborate

VSF HELLAS is on the side of the catering professional who loves his job and wants to make a difference. As we have been doing for the last 30 years, we aim to stay one step ahead of current trends in order to offer our partners value for money packaging that makes the consumer experience unique.

"Build" and promote the brand name of your business or the concept of your campaign, using packaging items tailored to your needs: from printing your logo on paper cups to designing and producing new packaging.

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