Social Media Marketing: Why can't SMEs do without it?

Why has Social Media Marketing become indispensable for SMEs? Let's analyze the positive impact social media can have on small businesses.

Social Media Marketing: almost everyone is more or less familiar with this form of advertising that uses Social Networks to guarantee visibility to a company. And many Italian companies use social media daily to sponsor products or services they offer. Yet, there are still many reservations about this advertising tool: companies often know it but do not know how to use it and end up doubting its actual effectiveness. Let's start from the beginning, answering the basic questions. Why take advantage of Social Media Marketing services, and how to do it? What are companies that have not yet managed their presence on social media missing?

What is Social Media Marketing

The term Social Media Marketing refers to the use of Social Media to advertise a company and its products (or services). This branch of Digital Marketing has many advantages, the main one of which is that it allows the company to interact with existing customers and reach new ones. Social Media Marketing also has specially designed data analysis tools, which will enable you to monitor the success of your efforts. It is widely believed that Social Media Marketing campaigns are the prerogative of established companies, but SMEs are the ones who benefit most from marketing on Social Media.

The benefits for SMEs

Social Media

Social Media for companies: the advantages for the business

What are, in practice, the advantages that an SME can derive from Social Media Marketing? First of all, social campaigns can immediately attract a large audience: thanks to Social Media, you can potentially reach thousands (if not millions) of people and keep communication with customers alive because they allow you to interact in real-time with followers. (followers): after all, the purpose of Social Media is interaction.

Furthermore, the Social Network platforms allow you to create free business accounts; posting is free. The only paid posts are sponsored ones, and even then, the prices are within reach of a small business. All these advantages are guaranteed if a competent figure manages the social channels - from a Social Media Marketing perspective: the company resource which takes care of them is the Social Media Manager.

The numbers of Social Media Marketing in Italy

Our country has accumulated a substantial delay in Social Media Marketing compared to other European countries. The gap has narrowed significantly in recent years, thanks to the pandemic, which has made the use of digital marketing tools indispensable for the survival of SMEs. According to an Innovation People survey on the Digitization of Companies and digital strategies in 2021, 77.3% of the SMEs interviewed stated that Social Media Marketing contributed to maintaining relationships with their customers during the previous year. . In short, SMM in Italy has undergone a considerable boost: this is demonstrated by the growing number of young people who decide to pursue a career as a Social Media Manager.

How to get started with Social Media Marketing

If the company regularly (and profitably) uses other means of communication, it must not stop doing so: Social Media Marketing does not replace but supports the different sponsorship standards. Starting to take advantage of Social Media Marketing, however, requires constancy: to create a solid community loyal to the company, it is necessary to publish engaging content regularly, respond to comments, and, why not, contact influencers and micro-influencers to make known the products to a broader audience.

However, before doing this, it is good to identify the typical customers and establish who the buyer personas are: at the base of the Social Media Marketing that works, there is always the search for a carefully defined target. If you want to avoid profiling errors, the right strategy is only one: rely on a professional Social Media Manager. An expert figure in the sector will take the right actions that will lead each Social Media Marketing campaign to success. Universal solz Best it services Company that’s  provide the best social media marketing.